A new dress, which is being billed as a game-changer, can change its colour in a matter of seconds at the touch of a button.
The dress, designed by Showpo, was debuted in a video, which shows the dress go from blue to pink to purple.
"I've got something really, really exciting to show that I've been working on for a while now," says Showpo CEO Jane Lu, who shows off the dress in the video.
"It's going to be next-level."
The 28-year-old then changes the colour of the dress to the amazement of onlookers at a modelling shoot.
The company told Finder.com.au the dress was created out of the brand's fascination with technology and innovation.
"Jane [Lu] has always wanted to be innovative and ahead of the game when it comes to technology," says a spokeswoman.
Many YouTube users doubted the authenticity of the dress, calling the video "fake".
Newshub.
