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'The Mandalorian' Was Number One Digital Original In All European Launch Markets On March 24
Parrot Analytics, the leader in content demand data and analytics, has tracked demand for the series The Mandalorian in the seven European markets where the new Disney+ streaming service launched on March 24 and found that it was the number one digital original series in all seven markets.
In Germany, The Mandalorian was 43.21x more in demand than the average TV series. Not only was the Star Wars-themed show the number one digital original in the market, but it was also the number one most in-demand series overall on March 24.
In the UK, the series was 34.95x more in demand than the average TV series. In addition to being the number one digital original, it was also the number five overall most in-demand series.
In Italy, The Mandalorian was 32.33x more in-demand than the average TV series. In addition to being the number one most in-demand digital original, the series was also the second most in-demand overall series in the market.
In Spain, the series was 31.96x more in-demand than the average TV series. As the number one digital original, The Mandalorian even beat out one of the country’s most in-demand series, La Casa de Papel. It was also the third most in-demand series overall.
In Switzerland, The Mandalorian was 25.1x more in-demand than the average TV series. It was both the number one digital original and the number one series overall.
In Ireland, the series was 24.45x more in demand than the average TV series. It was also the number five most in-demand series overall.
In Austria, The Mandalorian was 18.03x more in-demand than the average TV series. It was also the number two most in-demand overall series in the market.
On March 24, six of the seven European launch markets were in the top ten global markets for The Mandalorian by per capita demand. The number one market is still the US, but Germany and the United Kingdom became the number two and three top markets when Disney+ launched.
Demand for 'The Mandalorian' on March 24, 2020
| Rank | Market | Percentage of US Demand per capita |
| 1 | United States | 100.0% |
| 2 | Germany | 77.8% |
| 3 | United Kingdom | 62.9% |
| 4 | France | 61.8% |
| 5 | Italy | 58.2% |
| 6 | Spain | 57.5% |
| 7 | Canada | 53.9% |
| 8 | Australia | 46.9% |
| 9 | Switzerland | 45.2% |
| 10 | Ireland | 44.0% |
For more information on the performance of The Mandalorian in key markets around the world, updated daily, see Parrot Analytics’ insights page:
United States: https://tv.parrotanalytics.com/US/the-mandalorian-disney-plus
Germany: https://tv.parrotanalytics.com/DE/the-mandalorian-disney-plus
United Kingdom: https://tv.parrotanalytics.com/UK/the-mandalorian-disney-plus
About Parrot Analytics
Parrot Analytics is the leading global content demand analytics company for the multi-platform TV business. With the world’s largest TV audience demand datasets, the company currently tracks more than 1.5B daily expressions of demand in over 100 languages from 200+ countries. With Parrot Analytics’ TV360 platform, everyone from individuals to global media powerhouses can access tools to help better understand the global demand for content across all platforms, as well as drive better production, distribution, acquisition and marketing decisions, and increased subscriber growth and retention. The company has offices in Los Angeles, New York, London, Mexico City, São Paulo and Auckland. Connect with us on YouTube, LinkedIn and Twitter. For more information, see www.parrotanalytics.com.
Parrot Analytics
Global television demand measurement
Parrot Analytics is the leading global content demand analytics company for the multi-platform TV business. With the world's largest TV audience demand datasets, the company currently tracks more than 1.5B daily expressions of demand in over 100 languages from 200+ countries to reveal the content consumers engage with and watch the most across platforms.
As a trusted partner to some of the biggest media companies and content creators in the world, Parrot Analytics optimises content workflows in real time. The company's TV analytics products result in better production, distribution, acquisition and marketing decisions, as well as accelerated SVOD platform success.
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