Monday, 15 April 2024

Advertise with Us

New Advertising Possibilities in now offers Leaderboard, Skyscraper and Island ads.

32 million hits and 1.8 million page views served each month.*

Advertising on the Web site gives you access to our large and rapidly expanding group of business professionals, academics, and frequent travellers.

More than 300,000 visits per month*

More than simply a source of international financial data, provides users with a succinct view of the economic climate globally. Audience Demographics:

73% of visitors are Male
80% are over the age of 40
40% live in Auckland
57% house owned with no mortgage
50% earn over $80,000 income
83% NZ European
40% are the main HHS
25% are HHS who have shopped in the past month
34% access the internet from work
61% access the internet from home
88% access the internet every day
83% access the internet for internet banking purposes
44% have investigated and bought products online in the last 2 months
29% have investigated a product online but bought offline

FinData effectively reaches the "harder to target" older demographic.
60+ visitors are 129% more likely to visit FinData than the average site.

Creative Specs and Rates


  • 728x90 or 760x120. GIF, JPEG, or Flash. 45k (maximum) file size.
  • Displayed throughout the site in the top of the page, right of logo in the masthead.

Skyscraper (right column)

  • 160x600. GIF, JPEG, or Flash. 40k (maximum) file size.
  • Displayed throughout the site.

Island (centre right block)

  • 300x250-600. GIF, JPEG, or Flash. 25k (maximum) file size.
  • Displayed throughout the site.
Additional Specs
  • No expanding, floating, pop-up, or in-stream ads.
  • 30-second animation (maximum).
  • Ad with white background must have a 1-pixel border (minimum).
  • ALT tags may contain up to 50 characters (including spaces).
  • Sound must be user-initiated (on-click) with clearly identified play and stop controls.
  • Flash frame rate must be no greater than 12 frames per second.
  • A default GIF must be provided for users without Flash or JavaScript.
  • All public policy, advocacy, political or candidate advertising must be clearly identified on every frame.

Custom arrangements may be available upon request, and are subject to a premium. All ad space is sold on a first-come, first-served basis.

Content of Advertisements

Advertising should not contain material that considers to constitute or promote discrimination. No adult material, gambling or tobacco advertising will be accepted. reserves the right to reject or cancel any advertising at any time.


We require a letter from the advertiser or agent, ordering the advertising at least three days before the advertising is scheduled to run.

* Traffic analysis based on March 2008.


Todd Somervell
p: +64 (9) 523 2929

Ben Osborne
p: +64 (21) 366 657


• 73% Male

• 80% 30+ years of age

• 43% live in Auckland

• 64% over $80k income